PRANA Franchise — reformer Pilates and Thai SPA
A turnkey studioin 90 days
Projected profit — from 5 000 000 ₸/mo
A premium boutique format for women who choose a culture of self-care. Operational break-even in 3–6 months, payback in 10–18 months.
We'll prepare a financial model for your city within 2 hours
- 2 years
- Our Astana studio has been open since 2024
- 7000+
- Clients discovered the reformer with us
- 600 m²
- Our own studio, including the SPA
Why now
The market is set to more than double
Demand for wellness and SPA in one place is growing fast, and the Pilates and yoga studio market is projected to more than double by 2034.
Global Pilates and yoga studio market
A forecast is an estimate, not a fact: the 2034 figure remains a projection.
Who it's for
A franchise for those who live and breathe Pilates
You love Pilates and self-care
You want to turn your passion into a profitable business with a clear model and a strong brand.
Entrepreneur or investor
You're looking for transparent economics: 35–55% margin, operational break-even in 3–6 months.
A business for a loved one
You're opening a studio for your wife, sister or partner — we handle the operations.
Success for our partners means a profitable studio with a manageable income and status as the first premium studio in their city.
Why the PRANA franchise
A model proven by a working studio
A strong product, a women's community and business-class reformers — the foundation of the model.
A strong product
Our own training formats and a professional approach set PRANA apart from competitors.
Factory-direct equipment
BendisPilates reformers with no intermediaries; franchisees receive a discount.
Certified trainers
Training and certification are led by the studio's lead methodologist and senior trainer.
Signature method
Trainers follow PRANA's own Pilates teaching method.
First with hot Pilates
We were the first to launch heated-room workouts in Astana.
A large team of trainers
Highly experienced professional trainers.
Reformer Pilates
The studio's core product: group and private sessions on BendisPilates equipment.
View equipmentThai SPA
An optional module. Not included in the franchise; added separately.
More about PRANA SPAThe economics shown are for a Pilates studio. For a franchise with a SPA, the figures are multiplied by 2.
Turnkey studio
What you receive
The franchise covers the whole journey from premises to first sales.
Included in the franchise
Brand
Operate under the PRANA name
Equipment discount
BendisPilates reformers at a discount
Training
Trainers, service, sales
Marketing
Promotion plan, targeted ads, content, PR
Support
Guidance, reporting, operational adjustments
We handle it for you
Premises
Help with selection and design
Equipment
Help with selection and supply
Trainer training
Lead methodologist and senior trainer
Marketing
Promotion plan, targeted ads, content, PR
Sales training
Plus a CRM and scripts for managers
Bonuses
Design project
Included in the bonus package
CRM and scripts
Ready-made scripts for the sales team
Service standards
Training included in the bonus package
Pre-launch support
We guide the project until the studio opens
Client app
PRANA's own mobile app
PRANA App
Book Pilates in one tap
PRANA's own app: schedule, online booking, private sessions and QR check-in at the studio — all on your phone.
- Live schedule and online booking
- Private sessions with a trainer
- QR code check-in at the studio
- Real-time studio occupancy
Franchise economics
The numbers, in the open
Entry figures and the projected model — before our first conversation.
- from 30M ₸
- Turnkey investment
- 10–18 mo
- Payback
- from 5M ₸
- Net profit per month · projected
- 3–6 mo
- Operational break-even
- 35–55%
- Studio margin
Entry terms
Franchise fee
One-time entry payment
- 10 000 000 ₸
Royalty
Of total monthly revenue
- 7%
Marketing fee
At least 5%
- 5–7%
Average membership price
Depends on the region
- 40–70K ₸/mo
Studio format
Reformers
A hall for 8 reformers and a separate hall for 2
- about 10
Pilates studio area
- from 200 m²
Area with SPA
- from 400 m²
Our working studio
Main hall ≈160.6 m² and extra area ≈34 m²
- ≈194.6 m²
Projected model
Revenue of 13 000 000 ₸ minus expenses of about 8 000 000 ₸ — net profit from 5 000 000 ₸/mo. Model margin: 35–55%.
A projected model, not a guaranteed result
The economics shown are for a Pilates studio. For a franchise with a SPA, the figures are multiplied by 2.
Estimate for your region
Enter the average membership price in your city and the number of active memberships.
Format
Monthly revenue
11 000 000 ₸
- Royalty 7%
- 770 000 ₸
- Marketing fee 5–7%
- 550 000 ₸ – 770 000 ₸
Projected revenue — 13 000 000 ₸
This is an approximate estimate: it shows revenue and mandatory fees, not promised income.
Contact us
8 launch stages
From contract to opening
From signing the contract to support after opening — a turnkey studio in 90 days.
- STAGE 01
Contract
Signing and payment of the franchise fee. Welcome package, shared chat, project kickoff.
- STAGE 02
Location
Help selecting and vetting premises, adjusting the design project and budget.
- STAGE 03
Equipment
Selection, purchase, delivery, installation.
- STAGE 04
Team
Help with hiring, training and certification.
- STAGE 05
Marketing
Promotion plan, targeted ads, content, PR activities.
- STAGE 06
Pre-opening
Test day, audit, fixing any issues.
- STAGE 07
Opening
Launch event, advertising, first sales.
- STAGE 08
Support
Guidance, reporting, operational adjustments.
What already works
Grown from a real studio, not a slide deck
- Studio founded in 2024
- Clients discovered the reformer through our studio
- First in Astana to launch hot Pilates
- Pioneering new fitness formats
- A strong women's community
- A retreat in Bali
Guarantee
First clients before opening
We'll bring your first paying clients before opening — or cover marketing for the first two months.
Sales begin before the studio opens. If that doesn't happen, we pay for the first two months of promotion ourselves.
Comparison
Three paths to your own studio
Compared by what affects the launch and profit.
From scratch
- Product focus
- You invent the format yourself
- Minimum area
- —
- Guarantee
- None
- Launch
- Every stage on your own
- Equipment
- Sourcing and purchasing on your own
- Trainer training
- On your own
- Client acquisition
- On your own
Large multi-purpose gym
- Product focus
- Many directions
- Minimum area
- Large floor space
- Guarantee
- No risk reversal
- Launch
- —
- Equipment
- —
- Trainer training
- —
- Client acquisition
- No quiz or lead magnet
PRANA
- Product focus
- Reformer Pilates and Thai SPA
- Minimum area
- From 200 m², with SPA from 400 m²
- Guarantee
- First paying clients before opening
- Launch
- 8 turnkey stages in 90 days
- Equipment
- BendisPilates, factory-direct and discounted
- Trainer training
- Lead methodologist and senior trainer
- Client acquisition
- Marketing, sales, CRM and scripts
“—” means we have no data on this point — and we don't make it up.
1 franchise per district
Seeking partners in other cities
Only one PRANA studio operates per district. City-wide exclusivity is available under a separate agreement.
We're recruiting our first cohort of partners — first-partner terms are available for a limited time.
- Almaty
- Shymkent
- Tashkent
- Aktau
- Atyrau
- Aktobe
- Uralsk
- Temirtau
- Pavlodar
- Karaganda
For first partners
- Additional marketing support
- Personal consultations with the owner
- Consulting and training in studio management
- Sales training and support
- Help finding partners in your region
Questions & answers
Frequently asked questions
What if the studio doesn't become profitable?
Operational break-even in the model is 3–6 months, payback is 10–18 months. We bring your first paying clients before opening, and if that doesn't happen, we pay for the first two months of marketing ourselves.
When will I recoup my investment?
The payback period is 10–18 months. Operational break-even is reached in 3–6 months. Net profit in the projected model starts from 5 000 000 ₸/mo.
Where do clients come from?
Marketing is included in the franchise: promotion plan, targeted ads, content, PR activities. Plus a CRM with communication scripts for managers and sales training. We bring your first paying clients before opening.
What support is there after opening?
The eighth launch stage is ongoing support: guidance, reporting and operational adjustments. First partners also receive personal consultations with the owner and help finding partners in their region.
What makes up the financial model?
Franchise fee — 10 000 000 ₸, royalty — 7% of total monthly revenue, marketing fee — 5–7%. The average membership price is 40–70K ₸/mo and depends on the region. We'll send a calculation for your city within 2 hours of your request.
How much do I need to invest in total?
Total turnkey investment is from 30M ₸, including the 10 000 000 ₸ franchise fee.
Who trains the trainers and staff?
The studio's lead methodologist and senior trainer handle hiring, training and certification. The franchise also includes training in sales and service standards.
Can I open a studio with a SPA?
Yes. The SPA module is not included in the franchise and is added on request. The SPA format requires at least 400 m², and the economics are multiplied by 2.
Financial model
Get a calculation for your city
Four questions — and we'll build a financial model for your city and studio format.
- ✓ A turnkey studio in 90 days
- ✓ Calculation within 2 hours
- ✓ First paying clients before opening
Your own studio, turnkey in 90 days
Projected net profit from 5 000 000 ₸/mo, payback in 10–18 months. We bring your first paying clients before opening — or cover the marketing ourselves.
In which city are you planning your studio?
We'll tailor the calculation to your region's average price.